Direct-to-consumer, all-you-can-digest subscription, pay-as-you read — the past couple of years have been very interesting for the book publishing industry as it looks to rejuvenate the e-book distribution business model and ecosystem. Publishers are (rightly) looking at what has and hasn’t worked for other media and applying close approximations to new e-book ventures, and tech startups have mushroomed around formulae that have generated some success. The big killer app, to borrow a phrase, though, is yet to be found. Where all-you-can consume subscription models have worked for the music and film/tv industries, the larger book publishers are giving mixed signals with some

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